Blueprint
After testing products from Continuance LLC, individually and dba Blueprint and/or Blueprint Bryan Johnson, we found 2 products we allege to be in violation of Proposition 65 in regards to heavy metal contamination. Below is the timeline of events of the case between ERC and Blueprint.
NOTICE I
On February 8, 2024, the Environmental Research Center filed a Notice of Violation of California Law Proposition 65, against Mitra-9 LLC.
In this action, ERC alleges that four specific products, manufactured, distributed, or sold by Blueprint contain lead and cadmium, chemicals listed under Proposition 65 as reproductive toxins, and expose consumers to levels requiring a Proposition 65 warning.
The products under investigation are:
Blueprint Bryan Johnson Nutty Pudding Ready-to-Mix Proteins and Polyphenols Chocolate and Other Natural Flavors – Lead
Blueprint Bryan Johnson Cocoa Powder 7.5% Flavanols 800+ MG Per Serving Unsweetened - Cadmium
SETTLEMENT
A settlement was reached on February 19, 2025. In full satisfaction of all potential civil penalties, additional settlement payments, attorney's fees, and costs, Continuance LLC, individually and dba Blueprint and/or Blueprint Bryan Johnson, shall pay $25,000.00 in total.
Injunctive Relief:
Beginning on the Effective Date, Continuance shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, (1) any Lead Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day and/or (2) any Cadmium Covered Product that exposes as person to a “Daily Cadmium Exposure Level” of more than 4.1 micrograms of cadmium per day, all pursuant to the testing methodologies and level of quantification set forth in Section 3 unless such Covered Product meets the warning requirements under Section 3.2.
If you want to read the Blueprint settlement, click here.
