Fuel for Fire

After testing products from Fuel For Fire, Inc., we found 5 products we allege to be in violation of Proposition 65 in regards to heavy metal contamination. Below is the timeline of events of the case between ERC and Fuel For Fire, Inc.


NOTICE I

On January 19, 2024, the Environmental Research Center filed a Notice of Violation of California Law Proposition 65, against Fuel For Fire, Inc.

In this action, ERC alleges that two specific products, manufactured, distributed, or sold by Fuel For Fire, Inc., contain lead, a chemical listed under Proposition 65 as a carcinogen and reproductive toxin, and expose consumers to levels requiring a Proposition 65 warning. 

The products under investigation are:

  1. Fuel For Fire 10g Plant Protein Fruit Smoothie Chocolate Strawberry - Lead

  2. Fuel For Fire 10g Protein Fruit Smoothie Banana Cocoa - Lead


NOTICE II

On January 26, 2024, the Environmental Research Center filed a Notice of Violation of California Law Proposition 65, against Fuel For Fire, Inc.

In this action, ERC alleges that three specific products, manufactured, distributed, or sold by Fuel For Fire, Inc., contain PFAS chemicals, chemicals listed under Proposition 65 as carcinogens and reproductive toxins, and expose consumers to levels requiring a Proposition 65 warning. 

The products under investigation are:

  1. Fuel For Fire 10g Plant Protein Fruit Smoothie Chocolate Strawberry - Perfluorooctanoic Acid (PFOA), Perfluorononanoic acid (PFNA)

  2. Fuel For Fire 10g Protein Fruit Smoothie Banana Cocoa - Perfluorooctanoic Acid & (PFOA), Perfluorononanoic acid (PFNA)

  3. Fuel For Fire 10g Protein Fruit Smoothie Mixed Berry - Perfluorooctanoic Acid (PFOA)


Supplemental Complaint

On November 27, 2024, the Environmental Research Center filed a Civil Complaint against FamousFoods.com, Inc. (Fuel for Fire Inc.) To view the full supplemental complaint, you can click here.

Type of Claim: 

Failure to Warn

Relief Sought: 

Warning

Civil Penalty

Injunctive and Declaratory Relief

Comments: 

This Amended Complaint also includes AG number 2024-00258 for litigation purposes.


Civil Complaint

On May 7, 2024, the Environmental Research Center filed a Civil Complaint against FamousFoods.com, Inc. (Fuel for Fire Inc.) To view the full civil complaint, you can click here.

Type of Claim: 

Failure to Warn

Relief Sought: 

Warning

Civil Penalty

Injunctive and Declaratory Relief


SETTLEMENT

A settlement was reached on January 3, 2025. In full satisfaction of all potential civil penalties, additional settlement payments, attorney's fees, and costs, New Momentum Media, Inc., individually and dba Live Conscious Scale Media Inc., individually and dba Live Conscious, shall make a total payment of $60,000.00

CORRECTIVE ACTION

Beginning on the Effective Date, Fuel for Fire shall be permanently enjoined from manufacturing for sale in the State of California, "Distributing into the State of California," or directly selling in the State of California, any Covered Product which exposes a person to a "Daily Lead Exposure Level" of more than 0.5 micrograms of lead per day and/or any detectible level of PFOA per day unless it meets the warning requirements under Section 3.2.

If you want to read the Fuel for Fire settlement, click here. 

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